My company just had a release of their flagship software last week on 7/7/7 with a serious interface overhaul. The functionality isn't that much different, but the usability has been improved considerably. Originally called Booking Server, the software was lacking in a personality, especially in modern day Internet branding/marketing.
Our software has been re-branded as Rezgo, powerfully simple reservation system. Through Internet blogging and various web marketing techniques, some people have started to take notice and most recently, our software has been noted on go2web2.0 as well as at KillerStartups.